Our company put me in charge of finding some type of corporate gifts to help promote our sponsorship of a golf tournament here in Singapore. It might sound funny to have such an event in Singapore, but you would be amazed at how many golf courses there are here. Lots of businesses locate to Singapore, and many corporate types like playing golf. Singapore is a virtual mecca of golf courses and there are many tournaments and outings constantly going on. Our company decided to co-sponsor one this year and they want to heavily promote the business to all the attendees.

The problem is that I didn’t know where to start. Our company usually doesn’t use gifts for self promotion. I asked some people in the marketing department about gifts and they had a few good ideas they picked up from visiting other companies who did promotional things. I found a site online with a cornucopia of items available for any type of business and event. I thought the problem would be finding something specific to the event. They had the usually items such as pens, clothing, and memory sticks, but I thought something more appropriate would work.

Then I saw it: golf umbrellas! Yes! Absolutely perfect. Stick our name and logo on golf umbrellas at a golf tournament and everyone would want one. I just had to find out if we could customize them and we would be good to go. To make a long story short, the items went over very, very well and I got a lot of compliments from the higher ups for making such a good decision. I think we had five hundred umbrellas and we were able to give them all away to people who actually used them during the event. It was a great success all around.